<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Copy Marketer by Francesca De Meis]]></title><description><![CDATA[From website copy and ads to employer branding, Francesca delivers multilingual copywriting and content strategy for global organisations.]]></description><link>https://www.thecopymarketer.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 05 Nov 2026 18:39:23 GMT</lastBuildDate><atom:link href="https://www.thecopymarketer.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it]]></title><description><![CDATA[Candidate conversion: Stonegate Group’s 36% click-to-apply rate and what drove it.]]></description><link>https://www.thecopymarketer.com/post/candidate-conversion-stonegate-groups-36-click-to-apply-rate-and-what-drove-it</link><guid isPermaLink="false">90afa1a8-e6e7-4724-9c93-999f070fac49</guid><pubDate>Fri, 30 Oct 2026 21:26:47 GMT</pubDate><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia]]></title><description><![CDATA[500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia.]]></description><link>https://www.thecopymarketer.com/post/500-hiring-surge-and-80k-saved-babcocks-social-media-hiring-revolution-with-gaia</link><guid isPermaLink="false">077b0cf0-b17b-45df-9adf-f14af26f951b</guid><pubDate>Fri, 30 Oct 2026 21:23:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_866375bb07c147b986a423c20611e392~mv2.png/v1/fit/w_1000,h_874,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[How FTSE 250 facilities leader Mitie filled 250 secure‑justice roles at £240 cost per hire and beat  MoJ diversity targets]]></title><description><![CDATA[How FTSE 250 facilities leader Mitie filled 250 secure‑justice roles at £240 cost per hire and beat  MoJ diversity targets]]></description><link>https://www.thecopymarketer.com/post/how-ftse250-facilities-leader-mitie-filled-250-securejustice-roles-at-240-cost-per-hire-and-beat-moj</link><guid isPermaLink="false">189795ab-8b07-4e25-9fc7-f62b8deee21d</guid><pubDate>Fri, 30 Oct 2026 21:14:00 GMT</pubDate><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[eBook: Shaping success: A practical guide for L&#38;D teams]]></title><description><![CDATA[This guide explores how L&#38;D teams can shape learning that delivers impact in changing organisational contexts. It focuses on the decisions that matter most, from setting priorities and aligning stakeholders to supporting application, measurement and momentum over time.

Use it to review your approach, identify where impact is lost and strengthen what helps learning translate into performance.]]></description><link>https://www.thecopymarketer.com/post/ebook-shaping-success-a-practical-guide-for-ld-teams</link><guid isPermaLink="false">0e4c1e51-d9bf-4ca0-ac7e-91724a2c7ffe</guid><pubDate>Tue, 13 Oct 2026 09:24:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_00925f2a26424f94be2965a614bd009a~mv2.png/v1/fit/w_1000,h_678,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[The L&#38;D checklist for implementing effective training programmes during change]]></title><description><![CDATA[This guide provides a structured approach to delivering training programmes that support your wider transformation goals.]]></description><link>https://www.thecopymarketer.com/post/the-ld-checklist-for-implementing-effective-training-programmes-during-change</link><guid isPermaLink="false">ea72281a-66e0-4ae1-9cc3-bf74f0131d31</guid><pubDate>Tue, 13 Oct 2026 09:06:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_086a40ff5df145dbbe27bddf2322e0ce~mv2.png/v1/fit/w_1000,h_678,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[How AI is impacting recruitment: What does this mean for your next hire?]]></title><description><![CDATA[In this post, we’ll explore how spammy AI is undermining the job market and how a more thoughtful approach to recruitment tech could bring back quality over quantity, helping candidates and recruiters alike across the whole recruitment ecosystem.
]]></description><link>https://www.thecopymarketer.com/post/how-ai-is-impacting-recruitment-what-does-this-mean-for-your-next-hire</link><guid isPermaLink="false">ebb1d07e-42bd-4b36-9041-83af00b39010</guid><pubDate>Tue, 13 Oct 2026 08:54:55 GMT</pubDate><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Gaia unveils groundbreaking voice and chat technology, redefining recruitment]]></title><description><![CDATA[Gaia unveils groundbreaking voice and chat technology, redefining recruitment.]]></description><link>https://www.thecopymarketer.com/post/gaia-unveils-groundbreaking-voice-and-chat-technology-redefining-recruitment</link><guid isPermaLink="false">cbb649ca-5af9-42ea-a5c3-58fb7d72faba</guid><pubDate>Tue, 13 Oct 2026 08:49:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_44aa7f15ed404224a6c33e8567e773f7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[GaiaChat: How a candidate-obsessed brand is revolutionising recruitment challenges]]></title><description><![CDATA[GaiaChat: How a candidate-obsessed brand is revolutionising recruitment challenges]]></description><link>https://www.thecopymarketer.com/post/gaiachat-how-a-candidate-obsessed-brand-is-revolutionising-recruitment-challenges</link><guid isPermaLink="false">f98738c1-252c-493c-b34b-6d5dd0be465d</guid><pubDate>Tue, 13 Oct 2026 07:58:04 GMT</pubDate><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Gaia recognised by UK Fast Growth Index as one of the nation’s fastest-growing businesses]]></title><description><![CDATA[Gaia recognised by UK Fast Growth Index as one of the nation’s fastest-growing businesses]]></description><link>https://www.thecopymarketer.com/post/gaia-recognised-by-uk-fast-growth-index-as-one-of-the-nations-fastest-growing-businesses</link><guid isPermaLink="false">7fcccd33-4012-4a47-9456-a8599586a9fc</guid><pubDate>Tue, 13 Oct 2026 07:41:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_a0b7f81ba92b425c8416f3ddb513b1bf~mv2.png/v1/fit/w_918,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Gaia achieves 215.3% growth, leading as the sole HR tech firm in the UK Fast Growth Index]]></title><description><![CDATA[Gaia achieves 215.3% growth, leading as the sole HR tech firm in the UK Fast Growth Index]]></description><link>https://www.thecopymarketer.com/post/gaia-achieves-215-3-growth-leading-as-the-sole-hr-tech-firm-in-the-uk-fast-growth-index</link><guid isPermaLink="false">2d496d69-4d30-4b65-9f15-6c662609fa38</guid><pubDate>Mon, 12 Oct 2026 17:03:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_a0b7f81ba92b425c8416f3ddb513b1bf~mv2.png/v1/fit/w_918,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Gaia shortlisted for multiple categories across two leading recruitment industry awards]]></title><description><![CDATA[Gaia shortlisted for multiple categories across two leading recruitment industry awards]]></description><link>https://www.thecopymarketer.com/post/gaia-shortlisted-for-multiple-categories-across-two-leading-recruitment-industry-awards</link><guid isPermaLink="false">c445056d-6fca-4005-9655-957d4f319b4c</guid><pubDate>Mon, 12 Oct 2026 16:56:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_bc20df46efcd4cc69f8504b7855d9f31~mv2.png/v1/fit/w_918,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Gaia wins Best Recruitment Marketing Solution at the 2025 IHR Supplier Awards]]></title><description><![CDATA[Gaia wins Best Recruitment Marketing Solution at the 2025 IHR Supplier Awards]]></description><link>https://www.thecopymarketer.com/post/gaia-wins-best-recruitment-marketing-solution-at-the-2025-ihr-supplier-awards</link><guid isPermaLink="false">202ce04f-b303-4267-9220-8e8bc050cee0</guid><pubDate>Mon, 12 Oct 2026 16:50:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_9244f5b55f684d68ab5a9982f92bd579~mv2.png/v1/fit/w_918,h_614,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Understanding the learning experience: what L&#38;D needs to know]]></title><description><![CDATA[A practical infographic to help L&#38;D map what learners experience and spot what improves engagement, confidence and real skills transfer.]]></description><link>https://www.thecopymarketer.com/post/understanding-the-learning-experience-what-ld-needs-to-know</link><guid isPermaLink="false">33850f7a-de32-47ca-a44c-bf2ba022ce7b</guid><pubDate>Fri, 09 Oct 2026 10:54:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_5d9dbfa255034c8ca0005a9530e5410a~mv2.png/v1/fit/w_1000,h_714,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Employer branding: Best practices to attract &#38; retain top talent]]></title><description><![CDATA[Great culture or just great marketing? Here’s how to make both work. Learn how to create an employer brand that attracts, retains, and actually delivers on its promises. ]]></description><link>https://www.thecopymarketer.com/post/employer-branding-best-practices-to-attract--retain-top-talent</link><guid isPermaLink="false">33f97f41-6744-4173-9592-5a0802853b1b</guid><pubDate>Fri, 09 Oct 2026 10:44:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_16452a5b0f2a449385e552b64d5479d8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[A guide to authentic leadership: Supporting employee wellbeing]]></title><description><![CDATA[We explore the benefits of authentic leadership and provide strategies to help you adopt it, positively impacting your team’s wellbeing.]]></description><link>https://www.thecopymarketer.com/post/a-guide-to-authentic-leadership-supporting-employee-wellbeing</link><guid isPermaLink="false">a5463227-ff98-4e1b-acad-3e10ddf1645b</guid><pubDate>Fri, 09 Oct 2026 10:37:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_ae8af1ba3e774c7dab9a09e99b8442f4~mv2.jpg/v1/fit/w_1000,h_707,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Learning starts with leadership: a guide to building thriving teams]]></title><description><![CDATA[Practical guidance for building leaders who create thriving teams.]]></description><link>https://www.thecopymarketer.com/post/learning-starts-with-leadership-a-guide-to-building-thriving-teams</link><guid isPermaLink="false">443de79a-e44a-4201-8bdc-91a5a8dfecb2</guid><pubDate>Fri, 09 Oct 2026 10:28:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_0874e47275bb467dbb664752cd5b8de2~mv2.png/v1/fit/w_1000,h_712,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Why developing a coaching management style is essential for managers]]></title><description><![CDATA[Leadership is changing and coaching is at the centre of that shift.]]></description><link>https://www.thecopymarketer.com/post/why-developing-a-coaching-management-style-is-essential-for-managers</link><guid isPermaLink="false">250afeef-557d-4790-adae-b3b1443e04c5</guid><pubDate>Thu, 08 Oct 2026 13:27:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_e41e4a60e758402ca1d3b15c9ecc7017~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[How to build your team’s cultural intelligence- practical actions for L&#38;D teams]]></title><description><![CDATA[How do you turn cultural intelligence from a concept into everyday practice?]]></description><link>https://www.thecopymarketer.com/post/how-to-build-your-teams-cultural-intelligence--practical-actions-for-ld-teams</link><guid isPermaLink="false">a029bca7-c21e-446d-ad39-1ecf3301dd79</guid><pubDate>Thu, 08 Oct 2026 13:21:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_1c1dad37976a477086dea4fefabe1e09~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[3 ways English skills and cultural intelligence support global collaboration]]></title><description><![CDATA[Discover how combining English and intercultural skills can boost clarity, inclusion and confidence - and what L&#38;D can do to support their development.]]></description><link>https://www.thecopymarketer.com/post/3-ways-english-skills-and-cultural-intelligence-support-global-collaboration</link><guid isPermaLink="false">08320b68-8ebb-48b3-b065-61bc7a244312</guid><pubDate>Thu, 08 Oct 2026 13:04:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6a78557558785546667034~mv2_d_5184_3888_s_4_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item><item><title><![CDATA[Why communication is key to successful change]]></title><description><![CDATA[Discover four key reasons why communication matters during change and how it helps keep people engaged throughout the process.]]></description><link>https://www.thecopymarketer.com/post/why-communication-is-key-to-successful-change</link><guid isPermaLink="false">dd9a2285-4aac-4aec-b0b2-75588e60a116</guid><pubDate>Thu, 08 Oct 2026 13:01:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/94221e_27247bc26dae4eeea600af98154d1f4f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Francesca De Meis</dc:creator></item></channel></rss>