500% hiring surge and £80K saved: Babcock’s social media hiring revolution with Gaia
Babcock International went from having very little social media presence in recruitment to generating over 32 million impressions and making 571 hires in just a few months, at a cost per hire of just £200. ManpowerGroup Talent Solutions and Babcock’s partnership with Gaia has been transformative in every sense.
Tasked with hiring skilled tradespeople in remote locations and filling niche roles like vehicle mechanics, Babcock needed a new and innovative approach. Gaia delivered with a social-first recruitment strategy that leveraged authentic storytelling, precise targeting, and employee advocacy. With a cost per application of just £23.45, and by shifting away from traditional job boards, the company not only saved over £80,000 in recruitment costs but also surpassed their hiring targets by more than 500% in key areas.
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